I’m Doyle Albee, and I’m the president of Metzger Associates, a full-service communications firm specializing in bringing true communications strategy and planning to an ever-changing media landscape.
Put simply: I’m not your father’s PR guy.
Since you’re here, I’m guessing you might want to know little about me, so here goes…
I started my career — and often end my days — with beer. From Coors to Metzger, I’m fortunate that I’ve been able to work with great companies and clients to build a strong track record of success in public relations, marketing communications and social media with experience in a number of industries, including consumer packaged goods, cable and telecommunications, healthcare and technology.
After merging my successful public relations practice with Metzger Associates in 2005, I immediately founded Metzger’s Social Media Practice. Through this practice area, Metzger develops strategy and programs for clients focusing on social media communities, engagement and tools. Programs have included work with Twitter, Facebook, Foursquare, mobile marketing, blog development, monitoring, integration of social media throughout large organizations and a number of other social media programs for companies ranging from start-ups to members of the Fortune 500.
As I mentioned, I spent the first 10 years or so of my working life at Coors Brewing Company (I’m not publishing a year, because it was a long time ago!) in both public relations and marketing positions. I also worked with Sterling-Rice Group, directed global communications for hard disk drive manufacturer Maxtor and founded and managed my own public relations firm, which I merged with Metzger Associates.
In 2003, I was proud to be named to the Denver Business Journal’s prestigious “Forty Under 40″ list. I’ve also won a handful of PR and marketing awards along the way, including a Magellan Platinum Award from the League of American Communications Professionals, Gold Pick Awards from the Public Relations Society of America and a Distinguished Communicator Award from the Colorado Chapter of the International Association of Business Communicators, among others.
When asked — or when the mood strikes me — I speak on social media, public relations and communications. I’ve been a panelist at Blogworld in Las Vegas and Los Angeles, hosted a day of Communintelligence’s Executing New Media Conference in Atlanta, served as a moderator and speaker for the Chicks Who Click Conference Series in the U.S. and Canada, been a panelist and session leader for Podcamp and Wordcamp sessions in Colorado, and recently developed and presented a social media workshop for the Western Area of Chamber Executives, a group of chamber of commerce executives from 11 western states. I also moderated a panel on social media for the University of Colorado’s Conference on World Affairs. In addition to helping maintain Metzger’s blog, I often get asked to guest post, and I’ve written for popular blogs including Ask Dave Taylor and Redhead Writing. Reporters call me to comment on social media subjects as well, and I’ve been quoted in the Wall Street Journal, the Denver Post, the Boulder Daily Camera and on the national public relations site Ragan.com.
In my spare time (right!) you can usually find me on either a mountain or road bike, watching football or hockey or spending time with my wife and two college-aged kids.
In addition to the time I spent at the Kappa Sigma house when I was (much) younger, I managed to earn a degree in Mass Communications with a minor in German (no, I don’t know why) from the University of Denver. If you’re ever interested in watching DU take the ice during hockey season, call me. I’m in.