President of Metzger Albee Public Relations
I’m Doyle Albee, and I’m the president of Metzger Associates, a full-service communications firm specializing in bringing true communications strategy and planning to an ever-changing media landscape.
Put simply: I’m not your father’s PR guy.
Since you’re here, I’m guessing you might want to know little about me, so here goes…
I started my career — and often end my days — with beer. From Coors to Metzger, I’m fortunate that I’ve been able to work with great companies and clients to build a strong track record of success in public relations, marketing communications and social media with experience in a number of industries, including consumer packaged goods, cable and telecommunications, healthcare and technology.
After merging my successful public relations practice with Metzger Associates in 2005, I immediately founded Metzger’s Social Media Practice. Through this practice area, Metzger develops strategy and programs for clients focusing on social media communities, engagement and tools. Programs have included work with Twitter, Facebook, Foursquare, mobile marketing, blog development, monitoring, integration of social media throughout large organizations and a number of other social media programs for companies ranging from start-ups to members of the Fortune 500.
As I mentioned, I spent the first 10 years or so of my working life at Coors Brewing Company (I’m not publishing a year, because it was a long time ago!) in both public relations and marketing positions. I also worked with Sterling-Rice Group, directed global communications for hard disk drive manufacturer Maxtor and founded and managed my own public relations firm, which I merged with Metzger Associates.
In 2003, I was proud to be named to the Denver Business Journal’s prestigious “Forty Under 40″ list. I’ve also won a handful of PR and marketing awards along the way, including a Magellan Platinum Award from the League of American Communications Professionals, Gold Pick Awards from the Public Relations Society of America and a Distinguished Communicator Award from the Colorado Chapter of the International Association of Business Communicators, among others.
When asked — or when the mood strikes me — I speak on social media, public relations and communications. I’ve been a panelist at Blogworld in Las Vegas and Los Angeles, hosted a day of Communintelligence’s Executing New Media Conference in Atlanta, served as a moderator and speaker for the Chicks Who Click Conference Series in the U.S. and Canada, been a panelist and session leader for Podcamp and Wordcamp sessions in Colorado, and recently developed and presented a social media workshop for the Western Area of Chamber Executives, a group of chamber of commerce executives from 11 western states. I also moderated a panel on social media for the University of Colorado’s Conference on World Affairs. In addition to helping maintain Metzger’s blog, I often get asked to guest post, and I’ve written for popular blogs including Ask Dave Taylor and Redhead Writing. Reporters call me to comment on social media subjects as well, and I’ve been quoted in the Wall Street Journal, the Denver Post, the Boulder Daily Camera and on the national public relations site Ragan.com.
In my spare time (right!) you can usually find me on either a mountain or road bike, watching football or hockey or spending time with my wife and two college-aged kids.
In addition to the time I spent at the Kappa Sigma house when I was (much) younger, I managed to earn a degree in Mass Communications with a minor in German (no, I don’t know why) from the University of Denver. If you’re ever interested in watching DU take the ice during hockey season, call me. I’m in.
Some of his recent appearances include:
- Panelist: Promoting Your Blog in the Age of Social Media. BlogWorld Expo, Los Angeles
- Panelist: PR for Startups at CU-Boulder School of Law, Feb. 20, 2012. Panel was moderated by the Foundry Group’s Jason Mendelson and also included Redhead Writing’s Erika (with a “k”!) Napoletano and Leap PR’s Merridith Branscomb.
- Organized curriculum for the Boulder Chamber of Commerce “Finding the ROI in Social Media” seminar, August 19, 2011. Also moderated a panel at the event.
- Moderated Panel on Social Media 2011: A Look Ahead with CBS4’s Misty Montano, Foundry Group Managing Director Jason Mendelson and Redhead Writing’s Erika Napoletano.
- Panel Moderator: CTAM of the Rocky Mountains discussion of Social Media and Customer service. November 9, 2010.
- Arizona Chamber Executives Fall Meeting. “My Chamber Is On Facebook… Now What?” October 27, 2010.
- Panelist, Building an Online Community, WordCamp, Boulder, Colorado. July 10, 2010.
- Western Region Chamber Executives Annual Meeting: May 20, 2010. Conference on social media for Chamber of Commerce CEOs from 11 western states.
- Featured speaker, Boulder Marketing Group: Increasing Reader Engagement Across Corporate Blogs. September 30, 2009.
- Colorado PRSA: Social Media Overview, July 8, 2009.
- Chicks Who Click, Vancouver, June 26-27, 2009. Presented Social Media 101 and moderated panel on Privacy vs. Transparency Online.
- Boulder Marketing Group, panelist for Social Media Discussion. June 25, 2009.
- Ignite Boulder (Doyle and Dave Taylor were surprised by being asked to present a set of slides they’d never seen), Boulder, Colorado
- Chicks Who Click 2009, Boulder, Colorado
- BlogWorld Expo 2008, Las Vegas, Nevada
- Pike’s Peak Chapter of the Public Relations Society of America, Colorado Springs, Colorado
- Executing Social Media Conference for Communitelligence 2008, Atlanta, Georgia
- Denver Chapter of the Public Relations Society of America, Denver, Colorado
- Denver Chapter of the Legal Marketing Association, Denver, Colorado
Interviews & Writing
PR pro Susan McLennan catches up with Doyle at BlogWorld LA 2011 for chat about how smaller organizations can do some basic PR steps on their own.
Doyle chats with SpeakerFile founder & CEO Peter Evans about “Promoting Your Blog in the Age of Social Media,” Doyle’s panel at BlogWorld.
To promote their new book, the Foundry Group steals a page from Saturday Night Live. Doyle had fun doing a small cameo.
Doyle offers some social media lessons—via Mr. Miyagi—as a guest writer on Erika Napoletano’s popular blog.
Doyle’s dustup with another PR person is covered on the popular technology blog.
The Denver PR Blog
Doyle offers his predictions for 2009.
Christine Kent interviews Doyle for an article on how social media is changing your PR contact lists.
The Wall Street Journal
WSJ reporter Shelly Banjo discussed with Doyle how first-time job seekers might want to watch what they put online.
The Denver Post
Denver Post (now AP) columnist Al Lewis asks the question, “isn’t PR just a synonym for BS?”
The Denver Post
Business reporter Kimberly Johnson asks Doyle about corporate blogging.
The Boulder County Business Report
Doyle’s comments on blogging and how it is similar to a socializing at a party.
The Denver Post
The dark side of email addiction by Al Lewis. Views and quotes on email addiction by Doyle Albee.
Doyle answers a question on SEO and publicity through press releases.
Boulder County Business Report
The increasing use of the blogosphere as a marketing tool and the creation of an interactive online project for Metzger client FEED Tribes.
2503 Walnut Street, Boulder, Colorado 80302